Our ‘Why’
It began with a simple question:
Why is travel seen as an escape—and not a way of life?
Travel today often starts with where. Destinations, deals, and packed plans take over. We work harder before we leave, rush while we’re away, and return home tired—unchanged.
That never felt right to us.
So we chose to design travel differently.
Starting not with where you go, but why you travel.
That shift became Lazooli.
Our Purpose
We aim to change how travel is approached—shifting the focus from destinations to intention.
Instead of starting with where to go, we begin with who you are and the change you seek from travel at this point in your life.
This begins with discovering your ‘Why’ for travel through our thoughtfully designed Be More Score™, which helps set the context and direction for each journey.
From there, we curate rare and immersive experiences that allow you to Seek, Indulge, or Escape with clarity and purpose.
As a boutique travel agency based in Mumbai, we guide travellers towards journeys that align with their personal aspirations and leave a lasting impact.
We are not for everyone
And that is ok. Deep, immersive travel is not touristy and may not work for people who choose to do a thousand things on their tours.
But it’s a brilliant opportunity to break out of your comfort zone and do things differently.
If you are not ready to dive deep to make travel a life fulfilling tool, perhaps we are not for you.
The Essence of Our Name
Lazooli draws inspiration from the luminous lapis lazuli gemstone — revered across civilizations for its connection to wisdom, introspection, and spiritual awakening. Just as the stone journeys from ancient quarries to royal courts, our travels are shaped by beauty, depth, and timeless wonder.
Founder- Urvi Zaveri
Travel Deep, Be More. Not just a philosophy but a way of life.
A seasoned travel connoisseur, Urvi brings three decades of travel industry expertise and a deep empathy to craft unique, immersive and transformative travel experiences for unfulfilled travellers.

